By Martha C. White
Updated at 4:54 p.m. ET: Microsoft, the once-dominant computer software giant that has seen its fortunes wane in recent years, posted its first quarterly loss since emerging as a public company in 1986 Thursday as?it took a huge charge for a failed acquisition.
The Redmond, Wash.-based company?reported a net loss of $492 million as its operating income was wiped out by a $6.2 billion writedown related to its acquisition of advertising company aQuantive in 2007. Microsoft wrote down almost the entire $6.3 billion purchase price.
Microsoft had announced earlier this month that it would take the writedown.
The charge was an acknowledgement that the company?s struggling online services division is a significant financial drag on the company. Microsoft is still pouring money into runner-up search engine Bing, but it only has a fraction of the market share rival Google enjoys.
"It brings into question Microsoft?s ability to compete on the advertising-driven web and suggests this is a market segment that is beyond Microsoft, creating long-term doubts over Bing?s future,"?Rob Enderle, principal analyst at the?Enderle Group, said via email.
The aQuantive stumble was one of many managerial and operational missteps Microsoft made as the world?transitioned from desktops to mobile devices and tablets. In addition to its?$6.2 billion disaster of a purchase, Microsoft made another critical mistake in 2007: It failed to recognize the debut of Apple's iPhone as the game-changer it turned out to be and missed the launch of the touchscreen revolution. Its partnership with troubled Finnish cell phone company Nokia notwithstanding, Windows phones barely have a toehold in the iOS-Android duopoly.
Investors hope that the debut of touchscreen- and tablet-friendly Windows 8 this fall will mark a turnaround. Microsoft also just announced the latest version of its highly profitable Office suite of applications.
"Of the products in the pipeline, Windows 8 and Office 15 are the most powerful," Enderle said. But the bungling of the mobile and online ad markets have left some with doubts. "Right now the success of both can?t be taken for granted," he said.
More money and business news:
Follow NBCNews.com business on Twitter and Facebook
?
?
NBA Webb Simpson Fathers Day Quotes Stevie J mothers day 2012 cinco de mayo osama bin laden death
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.